Just a few success stories in my playbook…

Content Writing

AlertMedia

B2B tech for employee safety and risk management  – but make it HUMAN. After we align on strategy and approach, it’s my turn to spin up some mega-valuable SEO content.

So, how are we ranking in positions one (and sometimes zero) for high volume search terms?

– Optimizing with clear scope

– Snagging snippet opportunities

– Infusing expert quotes and rich media

– Offering specific on-the-job examples

What Are the OSHA Heat Regulations? + How to Develop a Heat Safety Plan

The Modern GSOC: Security in an Evolving Landscape 

Content Writing

AlertMedia

B2B tech for employee safety and risk management  – but make it HUMAN. After we align on strategy and approach, it’s my turn to spin up some mega-valuable SEO content.

So, how are we ranking in positions one (and sometimes zero) for high volume search terms?
– Optimizing with clear scope
– Snagging snippet opportunities
– Infusing expert quotes and rich media
– Offering specific on-the-job examples

What Are the OSHA Heat Regulations? + How to Develop a Heat Safety Plan

The Modern GSOC: Security in an Evolving Landscape 

SEO and Content Strategy

CamelBak

When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!” 

So, what did we do to restore traffic and increase ranking for non-branded keywords?

– Update & optimization of outdated content

– Educate on best practices for SEO content

– Identify content clusters for building topical authority

– Advise on direction of new content

Bring on the Good Times – New ChillBak Soft Cooler 

13 Best Ski Resorts in the United States

Meet the M.U.L.E. Family®

screenshot of CamelBak blog and "What's your more" landing page for copywriter portfolio

SEO and Content Strategy

CamelBak

When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!” 

So, what did we do to restore traffic and increase ranking for non-branded keywords?

– Update & optimization of outdated content

– Educate on best practices for SEO content

– Identify content clusters for building topical authority

– Advise on direction of new content

Bring on the Good Times – New ChillBak Soft Cooler 

13 Best Ski Resorts in the United States

Meet the M.U.L.E. Family®

Content Writing

The Advisory Group of San Francisco

As a content writer for The Advisory Group of San Francisco, we go wayyyy beyond “the stock market” to embrace the human side of finance, retirement planning and wealth management.

For this client, I create blog posts (optimized for search, of course) geared towards successful women, business owners, and high-net worth families and individuals. But wait, there’s more:

– Written with a journalistic flair

– Articles backed by facts, stats, and research

– Develop email nurture sequences to work with lead magnets 

– Watch trends to identify new topic ideas

What the Evolution of Wealth Management Means for Generation X and Retirement

Solo Success: How To Thrive Financially as an Independent Woman

Wealth Management for Business Owners: 7 Ways to Protect Your Personal Wealth

Content Writing

The Advisory Group of San Francisco

As a content writer for The Advisory Group of San Francisco, we go wayyyy beyond “the stock market” to embrace the human side of finance, retirement planning and wealth management.

For this client, I create blog posts (optimized for search, of course) geared towards successful women, business owners, and high-net worth families and individuals. But wait, there’s more:

– Written with a journalistic flair

– Articles backed by facts, stats, and research

– Develop email nurture sequences to work with lead magnets 

– Watch trends to identify new topic ideas

What the Evolution of Wealth Management Means for Generation X and Retirement

Solo Success: How To Thrive Financially as an Independent Woman

Wealth Management for Business Owners: 7 Ways to Protect Your Personal Wealth

Messaging + Content Strategy

Relato Labs

Relato Labs is a content operations tool for B2B marketers. To help them come out of the gate strong, we nailed down key messages, positioning, audience personas, pain points, and brand voice (built upon my Brandology 4-Pillar Framework). Plus, a detailed flight plan for the how, where, and when of content creation.

First, I went straight to the source for audience insights, gathered via a survey and 1:1 interviews. Next, I dove deep into the market and competitor reviews. The messaging guide + content strategy serves as a blueprint for:

– Who they are as a brand
– Who they’re talking to
– How to speak to them
– Content strategy + execution

Request to see a sample

Messaging + Content Strategy

Relato Labs

Relato Labs is a content operations tool for B2B marketers. To help them come out of the gate strong, we nailed down key messages, positioning, audience personas, pain points, and brand voice (built upon my Brandology 4-Pillar Framework). Plus, a detailed flight plan for the how, where, and when of content creation.

First, I went straight to the source for audience insights, gathered via a survey and 1:1 interviews. Next, I dove deep into the market and competitor reviews. The messaging guide + content strategy serves as a blueprint for:

– Who they are as a brand
– Who they’re talking to
– How to speak to them
– Content strategy + execution

Request to see a sample