Portfolio

Content Marketing Services

AlertMedia

B2B tech for employee safety and risk management  – but make it HUMAN. After we align on strategy and approach, it’s my turn to spin up some mega-valuable SEO content.

So, how are we ranking in positions one (and sometimes zero) for high volume search terms?

– Optimizing with clear scope

– Snagging snippet opportunities

– Infusing expert quotes and rich media

– Offering specific on-the-job examples

What Are the OSHA Heat Regulations? + How to Develop a Heat Safety Plan

The Modern GSOC: Security in an Evolving Landscape 

Content Marketing Services

AlertMedia

B2B tech for employee safety and risk management  – but make it HUMAN. After we align on strategy and approach, it’s my turn to spin up some mega-valuable SEO content.

So, how are we ranking in positions one (and sometimes zero) for high volume search terms?
– Optimizing with clear scope
– Snagging snippet opportunities
– Infusing expert quotes and rich media
– Offering specific on-the-job examples

What Are the OSHA Heat Regulations? + How to Develop a Heat Safety Plan

The Modern GSOC: Security in an Evolving Landscape 

SEO and Content Strategy

CamelBak

When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!” 

So, what did we do to restore traffic and increase ranking for non-branded keywords?

– Update & optimization of outdated content

– Educate on best practices for SEO content

– Identify content clusters for building topical authority

– Advise on direction of new content

 

Bring on the Good Times – New ChillBak Soft Cooler 

13 Best Ski Resorts in the United States

Meet the M.U.L.E. Family®

screenshot of CamelBak blog and "What's your more" landing page for copywriter portfolio

SEO and Content Strategy

CamelBak

When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!” 

So, what did we do to restore traffic and increase ranking for non-branded keywords?

– Update & optimization of outdated content

– Educate on best practices for SEO content

– Identify content clusters for building topical authority

– Advise on direction of new content

 

Bring on the Good Times – New ChillBak Soft Cooler 

13 Best Ski Resorts in the United States

Meet the M.U.L.E. Family®

Content Marketing Consulting

Wealth Legacy Institute

There’s nothing I love more than taking a “boring” topic and making it fun. With Wealth Legacy Institute, we go wayyyy beyond “the stock market” to embrace the human side of retirement planning.

You KNOW, we’re writing blog posts (optimized for search, obvs) and emails that get opens, clicks, and replies…but wait, there’s more:

– Marketing ideas for a sold out book launch

– Strategic website content

– Naming of new products and offers

– Developing new lead magnets

– Watching trends to identity hot topics

A Wealth Management Firm That Works for You, Not Wall Street 

How We Use Our Financial Superpowers to Help You Retire Better

(Email) Put this on your Thanksgiving Plate💰🍽️

Content Marketing Consulting

Wealth Legacy Institute

There’s nothing I love more than taking a “boring” topic and making it fun. With Wealth Legacy Institute, we go wayyyy beyond “the stock market” to embrace the human side of retirement planning.

You KNOW, we’re writing blog posts (optimized for search, obvs) and emails that get opens, clicks, and replies…but wait, there’s more:

– Marketing ideas for a sold out book launch

– Strategic website content

– Naming of new products and offers

– Developing new lead magnets

– Watching trends to identity hot topics

A Wealth Management Firm That Works for You, Not Wall Street 

How We Use Our Financial Superpowers to Help You Retire Better

(Email) Put this on your Thanksgiving Plate💰🍽️

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.

We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.

Check out the full site here.

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.

We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.

Check out the full site here.

Make it HUMAN

See my framework for “unboring” B2B content. (Yep, it’s totally possible!)