Portfolio

Below is a sampling of strategic projects I’ve worked on. I’ve also got hundreds – nay, thousands – of articles, emails, landing pages, and social media captions living in all corners of the web.

Writing & Strategic Content

InboundLabs

As a contractor for this HubSpot Diamond Certified Partner agency, I help create engaging and effective content for client websites, blogs, landing pages, and email series’. We collaborate with clients to craft inspiring messaging and score more conversions.

Writing & Strategic Content

InboundLabs

As a contractor for this HubSpot Diamond Certified Partner agency, I help create engaging and effective content for client websites, blogs, landing pages, and email series’. We collaborate with clients to craft inspiring messaging and score more conversions.

Strategic Website Content

PristaCorp

I helped PristaCorp, a top provider of hospital quality performance software, rewrite their website content to more clearly explain product benefits and capabilities. The language is results-oriented and emphasizes benefits, not features. We added strategic CTAs throughout to guide the user on their customer journey. Individually targeted Who We Serve pages let executives, risk/quality managers and clinical staff see how the software can apply specifically to their roles within healthcare organizations.

Strategic Website Content

PristaCorp

I helped PristaCorp, a top provider of hospital quality performance software, rewrite their website content to more clearly explain product benefits and capabilities. The language is results-oriented and emphasizes benefits, not features. We added strategic CTAs throughout to guide the user on their customer journey. Individually targeted Who We Serve pages let executives, risk/quality managers and clinical staff see how the software can apply specifically to their roles within healthcare organizations.

Strategic Website Content & Blogging

Voccii

Voccii is a premier market research firm based in Charlotte, North Carolina. When it was time for the company to update their website, Voccii knew they wanted a more concise approach to content, paired with a new look. The tone needed to be professional and authoritative, yet approachable and human. We used the StoryBrand framework to make the customer the hero and speak directly to their pain points.

The new site also incorporated a new content strategy, with regular blog posts about topics of interest to creative directors, marketers, CEOs, product designers, and other target personas.

Strategic Website Content & Blogging

Voccii

Voccii is a premier market research firm based in Charlotte, North Carolina. When it was time for the company to update their website, Voccii knew they wanted a more concise approach to content, paired with a new look. The tone needed to be professional and authoritative, yet approachable and human. We used the StoryBrand framework to make the customer the hero and speak directly to their pain points.

The new site also incorporated a new content strategy, with regular blog posts about topics of interest to creative directors, marketers, CEOs, product designers, and other target personas.

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery combines personalized care and advanced technology to provide healthy, happy smiles in Central Texas. The New Smiles Contest is a unique marketing initiative that awards the gift of a new smile to one very lucky qualifying patient (full upper or lower arch replacement at zero cost)! In its inaugural year, the New Smiles Contest received over 30 entries and resulted in 22 new patient consultations.

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery combines personalized care and advanced technology to provide healthy, happy smiles in Central Texas. The New Smiles Contest is a unique marketing initiative that awards the gift of a new smile to one very lucky qualifying patient (full upper or lower arch replacement at zero cost)! In its inaugural year, the New Smiles Contest received over 30 entries and resulted in 22 new patient consultations.

Social Media & Digital Content Strategy

Torchy’s Tacos [Torture by Taco]

After many brainstorming sessions and a few sweat-inducing taste tests, Torchy’s Tacos launched Some Like it Hot Month. The campaign features four increasingly spicy tacos, aiming to please thrill-seeking hot heads and general taco-thusiasts alike. What started as a month-long experiment dreamed up by the marketing team (aka the Make-it-Happen Crew) has become an annual favorite among fans, not to mention a major sales-builder.

Social Media & Digital Content Strategy

Torchy’s Tacos [Torture by Taco]

After many brainstorming sessions and a few sweat-inducing taste tests, Torchy’s Tacos launched Some Like it Hot Month. The campaign features four increasingly spicy tacos, aiming to please thrill-seeking hot heads and general taco-thusiasts alike. What started as a month-long experiment dreamed up by the marketing team (aka the Make-it-Happen Crew) has become an annual favorite among fans, not to mention a major sales-builder.

If you have questions or want to chat more about my work,
you can schedule a free 30 minute call with me.