Portfolio

Below is a sampling of strategic projects I’ve worked on. I’ve also got hundreds – nay, thousands – of articles, emails, landing pages, and social media captions living in all corners of the web.

Content Marketing Services

PlotPath

A great marketing campaign is consistent, and all about the customer. That’s what I do for PlotPath Finance—with case studies, blogs, social media, and emails that are actually useful.

Practical, straightforward, and mega-valuable? Check. Opens, clicks, and new clients? Check. Written for business owners, not accounting nerds? Absolutely.

Read the blog

Content Marketing Services

PlotPath

A great marketing campaign is consistent, and all about the customer. That’s what I do for PlotPath Finance—with case studies, blogs, social media, and emails that are actually useful.

Practical, straightforward, and mega-valuable? Check. Opens, clicks, and new clients? Check. Written for business owners, notaccounting nerds? Absolutely.

Read the blog

SEO and Content Strategy

CamelBak

When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!” 

SEO and content consulting for CamelBak is equal parts education, advising, and execution—plus a hefty dose of collaboration. Together, we’ve made sitewide improvements to existing content and metadata to restore traffic and ranking. And we create new content according to a fresh and elevated strategy. 

Visit the blog or meet the M.U.L.E. Family®

SEO consulting and content strategy project for CamelBak website screenshot thirst for more

SEO and Content Strategy

CamelBak

When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!” 

SEO and content consulting for CamelBak is equal parts education, advising, and execution—plus a hefty dose of collaboration. Together, we’ve made sitewide improvements to existing content and metadata to restore traffic and ranking. And we create new content according to a fresh and elevated strategy. 

Visit the blog or meet the M.U.L.E. Family®

Content Marketing Consulting

Wealth Legacy Institute

A few years ago, Wealth Legacy Institute approached me with an awesome proposition for their brand: let’s go wayyyy beyond “the stock market” and make retirement planning fun! This gig has blossomed from ongoing blog posts (written for SEO, of course) to a full content marketing plan including carefully crafted email sequences, new and improved lead magnets, topic planning, and more.

I absolutely love being the brand voice for this best-selling author, speaker, and Certified Financial Planner.

See what we’re up to over at WLI

Screenshot of recent blog posts written for Wealth Legacy Institute as a freelance content writer and marketing strategist

Content Marketing Consulting

Wealth Legacy Institute

A few years ago, Wealth Legacy Institute approached me with an awesome proposition for their brand: let’s go wayyyy beyond “the stock market” and make retirement planning fun! This gig has blossomed from ongoing blog posts (written for SEO, of course) to a full content marketing plan including carefully crafted email sequences, new and improved lead magnets, topic planning, and more.

I absolutely love being the brand voice for this best-selling author, speaker, and Certified Financial Planner.

See what we’re up to over at WLI

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.

We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.

Click here to see the full site

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.

We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.

Click here to see the full site

Website Copy Refresh + Brand Collateral

Farm.One

An urban vertical farm with its own custom tech and a mission to reshape the food industry? Sign me up! As Farm.One pivoted through the pandemic, we refined their brand voice and mission and updated key site messaging.

And their customized Brand Communications Guide will keep the brand voice in check as they grow.

Go to Mission and Vision page

Website Copy Refresh + Brand Collateral

Farm.One

An urban vertical farm with its own custom tech and a mission to reshape the food industry? Sign me up! As Farm.One pivoted through the pandemic, we refined their brand voice and mission and updated key site messaging.

And their customized Brand Communications Guide will keep the brand voice in check as they grow.

Go to Mission and Vision page

If you have questions or want to chat more about my work,
you can book a call with me here.