Portfolio

Below is a sampling of strategic projects I’ve worked on. I’ve also got hundreds – nay, thousands – of articles, emails, landing pages, and social media captions living in all corners of the web.

Content Marketing Services

PlotPath

A great marketing campaign is consistent, and all about the customer. That’s what I do for PlotPath Finance—with case studies, blogs, social media, and emails that are actually useful.

Practical, straightforward, and mega-valuable? Check. Opens, clicks, and new clients? Check. Written for business owners, not accounting nerds? Absolutely.

Read the blog

Content Marketing Services

PlotPath

A great marketing campaign is consistent, and all about the customer. That’s what I do for PlotPath Finance—with case studies, blogs, social media, and emails that are actually useful.

Practical, straightforward, and mega-valuable? Check. Opens, clicks, and new clients? Check. Written for business owners, notaccounting nerds? Absolutely.

Read the blog

Strategic Website Content

PristaCorp

PristaCorp needed to make their Medtech software product easy to understand. Hmm, this sounds like a job for a kickass copywriter! How did I do it? By focusing on the pain points of their customers. And by showing how PristaCorp can solve their problems.

We created pages specific to each customer persona and added strategic CTAs to guide the user towards key information.

Product page for Action Cue CI

Strategic Website Content

PristaCorp

PristaCorp needed to make their Medtech software product easy to understand. Hmm, this sounds like a job for a kickass copywriter! How did I do it? By focusing on the pain points of their customers. And by showing how PristaCorp can solve their problems.

We created pages specific to each customer persona and added strategic CTAs to guide the user towards key information.

Product page for Action Cue CI

Ongoing Blogging

Wealth Legacy Institute

Wealth Legacy Institute approached me with an awesome proposition for their brand: let’s go wayyyy beyond “the stock market” and make retirement planning fun! In SEO-optimized blogs, we cover all things financial planning, from health care to lifestyle and everything in-between…complete with effective calls to action and a unique brand voice, of course!

I’m telling you, this is content marketing at its best.

See what we’re up to over at WLI

Ongoing Blogging

Wealth Legacy Institute

Wealth Legacy Institute approached me with an awesome proposition for their brand: let’s go wayyyy beyond “the stock market” and make retirement planning fun! In SEO-optimized blogs, we cover all things financial planning, from health care to lifestyle and everything in-between…complete with effective calls to action and a unique brand voice, of course!

I’m telling you, this is content marketing at its best.

See what we’re up to over at WLI

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.

We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.

Click here to see the full site

Digital Campaign Strategy & Execution

Naples Oral + Maxillofacial Surgery

Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.

We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.

Click here to see the full site

Website Copy Refresh + Brand Collateral

Farm.One

An urban vertical farm with its own custom tech and a mission to reshape the food industry? Sign me up! As Farm.One pivoted through the pandemic, we refined their brand voice and mission and updated key site messaging.

And their customized Brand Communications Guide will keep the brand voice in check as they grow.

Go to Mission and Vision page

Website Copy Refresh + Brand Collateral

Farm.One

An urban vertical farm with its own custom tech and a mission to reshape the food industry? Sign me up! As Farm.One pivoted through the pandemic, we refined their brand voice and mission and updated key site messaging.

And their customized Brand Communications Guide will keep the brand voice in check as they grow.

Go to Mission and Vision page

If you have questions or want to chat more about my work,
you can book a call with me here.