Portfolio
Below is a sampling of strategic projects I’ve worked on. I’ve also got hundreds – nay, thousands – of articles, emails, landing pages, and social media captions living in all corners of the web.
Content Marketing Services
PlotPath
A great marketing campaign is consistent, and all about the customer. That’s what I do for PlotPath Finance—with case studies, blogs, social media, and emails that are actually useful.
Practical, straightforward, and mega-valuable? Check. Opens, clicks, and new clients? Check. Written for business owners, not accounting nerds? You better believe it, baby.
Content Marketing Services
PlotPath
A great marketing campaign is consistent, and all about the customer. That’s what I do for PlotPath Finance—with case studies, blogs, social media, and emails that are actually useful.
Practical, straightforward, and mega-valuable? Check. Opens, clicks, and new clients? Check. Written for business owners, not accounting nerds? You better believe it, baby.
Case study – Mighty Citizen (Marketing Agency)
SEO and Content Strategy
CamelBak
When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!”
SEO and content consulting for CamelBak is equal parts education, advising, and execution—plus a hefty dose of collaboration. Together, we’ve made sitewide improvements to existing content and metadata to restore traffic and ranking.
And we create new content (like FAQs, landing pages, blogs, and more) according to a fresh and elevated strategy.
Bring on the Good Times – New ChillBak Soft Cooler
SEO and Content Strategy
CamelBak
When a leading outdoor brand recruits you to help them reverse organic traffic decline and refine content marketing, naturally you say “hell yes!”
SEO and content consulting for CamelBak is equal parts education, advising, and execution—plus a hefty dose of collaboration. Together, we’ve made sitewide improvements to existing content and metadata to restore traffic and ranking.
And we created new content (like FAQs, landing pages, blogs, and more) according to a fresh and elevated strategy.
Bring on the Good Times – New ChillBak Soft Cooler
Content Marketing Consulting
Wealth Legacy Institute
A few years ago, Wealth Legacy Institute approached me with an awesome proposition for their brand: let’s go wayyyy beyond “the stock market” and make retirement planning fun!
This gig has blossomed from ongoing blog posts (written for SEO, of course) to a full content marketing plan including carefully crafted email sequences, new and improved lead magnets, topic planning, and more.
I absolutely love being the brand voice for this best-selling author, speaker, and Certified Financial Planner.
A Wealth Management Firm That Works for You, Not Wall Street
How We Use Our Financial Superpowers to Help You Retire Better
Content Marketing Consulting
Wealth Legacy Institute
A few years ago, Wealth Legacy Institute approached me with an awesome proposition for their brand: let’s go wayyyy beyond “the stock market” and make retirement planning fun!
This gig has blossomed from ongoing blog posts (written for SEO, of course) to a full content marketing plan including carefully crafted email sequences, new and improved lead magnets, topic planning, and more.
I absolutely love being the brand voice for this best-selling author, speaker, and Certified Financial Planner.
A Wealth Management Firm That Works for You, Not Wall Street
How We Use Our Financial Superpowers to Help You Retire Better
Digital Campaign Strategy & Execution
Naples Oral + Maxillofacial Surgery
Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.
We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.
Digital Campaign Strategy & Execution
Naples Oral + Maxillofacial Surgery
Naples Oral + Facial Surgery needed a new practice website that was professional, informative, and fun. A challenge, yes. Doable? Totally. Dr. Naples loved how I captured both his passion – and his conversational, laid back tone.
We added forms and calls to action to gain more inbound leads, plus hero video imagery for a clean, modern feel. Executed in partnership with my awesome web design & dev partners.
Website Copy Refresh + Brand Collateral
Farm.One
An urban vertical farm with its own custom tech and a mission to reshape the food industry? Sign me up! As Farm.One pivoted through the pandemic, we refined their brand voice and mission and updated key site messaging.
And their customized Brand Communications Guide will keep the brand voice in check as they grow.
Website Copy Refresh + Brand Collateral
Farm.One
An urban vertical farm with its own custom tech and a mission to reshape the food industry? Sign me up! As Farm.One pivoted through the pandemic, we refined their brand voice and mission and updated key site messaging.
And their customized Brand Communications Guide will keep the brand voice in check as they grow.