content marketing

June 3, 2018

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
June 11, 2018

Why Your Brand Needs a Story

No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great […]
November 26, 2018
hero's journey content marketing brand story

How to Improve Your Content Marketing with the Hero’s Journey

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is […]
January 16, 2020

9 Content Marketing Tips for 2022 and Beyond

No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of […]
February 12, 2020

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
April 21, 2020
7 thing every business website needs to be successful

7 Things Every Business Website Needs to Be Successful

The web is full of bad websites, and I’m not just talking about the ones that look like they were created in 1998. Many websites look […]
October 26, 2020
white desk with analog clock, laptop open with text 4 Benefits of Hiring a Copywriter

4 Benefits of Hiring a Copywriter

Should you even bother with hiring a copywriter? If you’re wondering whether a copywriter can really help you make a difference in your website messaging, the […]
October 29, 2020
creating a copy style guide for your business

Creating a Copy Style Guide For Your Business

When it comes to building a strong brand, consistency is key. A Copy Style Guide helps you build consistency by creating a rulebook for things like […]
December 16, 2020
how to create a successful content marketing strategy

How to Create a Successful Content Marketing Strategy

A lot of business owners think content marketing is easy. You write some stuff and then post it to your website, right? Heck no!  Content marketing […]