8 Things That Will Instantly Make Your Website Better

tips for better website and content marketing

In today’s marketing world, your website is the North Star of your marketing strategy. All other efforts should orbit around and lead people back to your site. When someone does land on your company’s website, you have about 5 seconds to capture their attention. In this time, you need to clearly communicate what you do, … Continue reading 8 Things That Will Instantly Make Your Website Better

How to Improve Your Content Marketing with the Hero’s Journey

hero's journey content marketing brand story

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is the content marketing buzzword of the past few years. It’s everywhere from conferences to courses to books - to the point where some marketers are over. it. Over it! … Continue reading How to Improve Your Content Marketing with the Hero’s Journey

To Make the Sale, You Need to Stand Out

Here's why... First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various locations around Europe. It’s pretty awesome! The other day I was at the morning fish market in Hamburg, Germany (eating fish sandwiches at 7am is an experience I highly … Continue reading To Make the Sale, You Need to Stand Out