Digital Campaign Strategy & Execution
Naples Oral + Maxillofacial Surgery
Naples Oral + Maxillofacial Surgery combines personalized care and advanced technology to provide healthy, happy smiles in Central Texas. Led by Dr. Robert Naples, a nationally recognized oral surgeon and professional development leader, the practice launched its inaugural New Smiles Contest in 2016, which awards the gift of a new smile to one very lucky qualifying patient! (full upper or lower arch replacement at zero cost to the patient)
***Comprehensive digital media strategy for the campaign included a full social media calendar of patient-focused posts on Instagram and Facebook, a targeted Facebook Ads campaign, blog updates, custom graphics, email newsletters geared towards partner dentists, and onsite marketing by Team Naples. In its first year, the New Smiles Contest received over 30 entries, resulting in 22 new patient consults.
Social Media Management
Sound on Sound Fest
Sound on Sound Fest is a 3-day festival on the outskirts of Austin, Texas. SOS Fest aims to transform the typical festival experience for fans, hyper-focusing on stellar bookings of indie, punk, hip-hop, metal, dance music, comedy, and live panel discussions. Considering its fan-first approach and one-of-a-kind venue, real-time social media sharing was a key element of marketing and enhancement for the festival experience.
***Curated, created and published unique social media content in real time for Twitter, Snapchat, and Instagram stories as part of a social media team representing the festival and associated brands.
Social Media & Digital Content Strategy
Torchy’s Tacos started from a food truck in Austin, TX in 2006. Fast forward to 2016, as the company operates 40+ locations in three states, a success that could only be fueled by queso-crazed taco junkies and a dedicated team of loyal badasses. To celebrate ten years of Damn Good tacos, the Marketing team developed a comprehensive campaign focused on customer appreciation, employee recognition, and brand love.
***As lead digital strategist for this campaign, I drove the team’s vision in microsite design and content, promotional videos and posts for social media, and in-store materials. Did I mention that 10 lucky devils took home brand new red Vespa scooters? Holy smokes!
In August of 2014, Torchy’s Tacos launched Some Like it Hot Month– a campaign that features four increasingly spicy tacos, and aims to please thrill-seeking hot heads and general taco-thusiasts alike. This interview takes you behind the scenes of a wide reaching sales-building initiative.
***See more #TorturebyTaco
Nonprofit Membership and Outreach
Austin Music People
Austin Music People (AMP) Advocates for the brands, bands, and fans that make Austin the live music capital of the world. In 2012, AMP was a very young organization (501 c 6) seeking to build a presence in Austin.
***Created materials to educate the community about AMP’s vision and mission, identified strategic alliances, secured coverage from community bloggers and news outlets about AMP events.
Social Media Consulting
Music by the Slice
Music by the Slice, an event hosted during SXSW by Home Slice Pizza in Austin, TX has benefited several area charities and hosted hundreds of amazing bands from all over the world.
***Developed and launched a social marketing strategy for Facebook, Twitter, and Instagram leading up to and during the event, including strategic media partnerships; monitored and managed engagement throughout.
Marketing and Social Media Development
The Good Music Club
The Good Music Club provides a video sampler of Austin’s musical talent. Curated by KUTX’s Laurie Gallardo, the lineups defy genres and support musical discovery. In its first year, The Good Music Club’s YouTube page was viewed over 100,000 times, and the series has been featured on Texas Music Matters, Austin Chronicle, Culture Map, Thrillist, SXSWorld Magazine, and more.
***Launched social presence on Facebook, Twitter, and Instagram consistent with branding across digital and printed media. Launched weekly email newsletter campaign; Established street team volunteer program and initiated strategic partnerships with local photographers and event bloggers.
Freelance Copywriting, PR
Social Communications is a boutique social marketing firm based in Austin, TX.
***Researched and composed press releases, media alerts, and blogs on topics ranging from upscale residential development and fashion boutiques to website launches and event recaps.
Marketing & Sponsorships, Coordination
Fun Fun Fun Fest
Fun Fun Fun Fest celebrated ten years in 2015, and has become renowned for custom booking the most passionate, underground, and progressive musicians, comedians and fans around the world.
***Performed onsite coordination; served as client/venue liason for national-level sponsors; managed guestlists, sponsor agreements & contest fulfillment, brainstormed assets for media recap