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July 12, 2019

Guide to Successful Content Promotion [2019 Update]

Content promotion is a key piece of your overall content marketing strategy. What’s the point of creating a great piece of content if you don’t take […]
April 28, 2020

How to Start a Successful Copywriting Business and Get Your First Client

[Updated July 20, 2022] One of the most common questions I get from writers who are starting to build their copywriting business is “How do you […]
May 28, 2020

How Often Should You Update Your Business Website?

Is it time to update your website? Whether you have a corporate website, professional portfolio or ecommerce store, you may be wondering how often you need […]
July 10, 2020

Top 3 DIY Website Copywriting Mistakes Business Owners Make

A lot goes into creating a badass brand website. It has to look pretty, function without a hitch, and quickly hook your site visitors with a […]
October 26, 2020

4 Benefits of Hiring a Copywriter

Should you even bother with hiring a copywriter? If you’re wondering whether a copywriter can really help you make a difference in your website messaging, the […]
October 29, 2020

Why and How to Create a Brand Messaging Guide

When it comes to building a strong brand, consistency is key. A Brand Messaging Guide (backed by a strong brand messaging framework) helps you build consistency […]
October 8, 2022

12 Easy Tips to Optimize Your Blog Posts for SEO and Get Found on Google

Can blog content really help your business organically rank on search engines? Absolutely. SEO (Search Engine Optimization) is a set of techniques to help your website […]
January 16, 2024

Content Marketing Plan 2024: How to Figure Out What to Write About

If you’re working on your content marketing plan for the year, I’ve got ideas for you! It can feel overwhelming to try and figure out what […]