Why Businesses Should Use Blogging to Boost Their SEO

[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact on growing your business – especially when it comes to SEO! If you don’t have a blog yet or don’t think that blogging is going to help your business, … Continue reading Why Businesses Should Use Blogging to Boost Their SEO

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other content marketing can draw traffic to your website, you heard right! But that’s not the only reason blogging is awesome for your business. Content marketing in the form of … Continue reading Why You Need to Hire a Content Writer

7 Tips to Uplevel Your Online Presence [2020]

Your website is the North Star of your brand's online presence—all other marketing efforts center around leading people to the website. We've all heard the "5-second rule". When someone lands on your company’s website, you have about 5 seconds (probably less) to capture their attention.  You need to tell them quickly and clearly what you … Continue reading 7 Tips to Uplevel Your Online Presence [2020]

Top 9 Content Marketing Tips for 2020

No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of a well-rounded marketing plan--but it doesn’t happen on its own.  It takes planning to provide value and variety to your audience in the form of great content. If you’re … Continue reading Top 9 Content Marketing Tips for 2020

How to Write Emotional Headlines Readers Will Love

Your new blog article may be a masterpiece, but without a good headline, your post is basically dead in the water. There is a lot of competition for your reader’s attention - so you need to grab readers and compel them to click. For copywriters and marketers, that makes writing great headlines a must-have skill. … Continue reading How to Write Emotional Headlines Readers Will Love

How to Improve Your Content Marketing with the Hero’s Journey

hero's journey content marketing brand story

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is the content marketing buzzword of the past few years. It’s everywhere from conferences to courses to books - to the point where some marketers are over. it. Over it! … Continue reading How to Improve Your Content Marketing with the Hero’s Journey

Writing for the American Dream – Real Estate Copywriting

Though I work with all kinds of small-to-medium businesses in industries as diverse as dentistry, finance, tech, music, events and more, lately I’ve found myself doing a LOT of real estate writing. Writing for the real estate industry is exciting, not only because there are so many different niches and sectors, but also because the … Continue reading Writing for the American Dream – Real Estate Copywriting

Why Your Brand Needs a Story

No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great brand. And the number one way to build a great brand is with great content. Top brands use content to tell an evolving story, while sprinkling in their knowledge … Continue reading Why Your Brand Needs a Story

To Make the Sale, You Need to Stand Out

Here's why... First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various locations around Europe. It’s pretty awesome! The other day I was at the morning fish market in Hamburg, Germany (eating fish sandwiches at 7am is an experience I highly … Continue reading To Make the Sale, You Need to Stand Out

6 Best Digital Marketing Strategies for Small Business

For many of us, the end of the year is a time to wind down, relax, and enjoy time with your loved ones. I am a big fan of this practice of mindfulness and being in the moment! For many small businesses, however, the year's end is an important time to look back at successes … Continue reading 6 Best Digital Marketing Strategies for Small Business