Marketing In Times Of Crisis: How to Adjust Your Content Marketing to Best Serve Your Audience

marketing in times of crisis, how to adjust your content marketing coronavirus

“Life has many ways of testing a person’s will, either by having nothing happen at all or by having everything happen all at once.” – Paulo Coelho We’re all keenly aware of the challenging situation facing us currently, and the unprecedented business climate brought on by the recent COVID-19 outbreak. If you’ve recently changed up … Continue reading Marketing In Times Of Crisis: How to Adjust Your Content Marketing to Best Serve Your Audience

Why Businesses Should Use Blogging to Boost Their SEO

[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact on growing your business – especially when it comes to SEO! If you don’t have a blog yet or don’t think that blogging is going to help your business, … Continue reading Why Businesses Should Use Blogging to Boost Their SEO

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other content marketing can draw traffic to your website, you heard right! But that’s not the only reason blogging is awesome for your business. Content marketing in the form of … Continue reading Why You Need to Hire a Content Writer

7 Tips to Uplevel Your Online Presence [2020]

Your website is the North Star of your brand's online presence—all other marketing efforts center around leading people to the website. We've all heard the "5-second rule". When someone lands on your company’s website, you have about 5 seconds (probably less) to capture their attention.  You need to tell them quickly and clearly what you … Continue reading 7 Tips to Uplevel Your Online Presence [2020]

Top 9 Content Marketing Tips for 2020

No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of a well-rounded marketing plan--but it doesn’t happen on its own.  It takes planning to provide value and variety to your audience in the form of great content. If you’re … Continue reading Top 9 Content Marketing Tips for 2020

How to Write Emotional Headlines Readers Will Love

Your new blog article may be a masterpiece, but without a good headline, your post is basically dead in the water. There is a lot of competition for your reader’s attention - so you need to grab readers and compel them to click. For copywriters and marketers, that makes writing great headlines a must-have skill. … Continue reading How to Write Emotional Headlines Readers Will Love

How to Improve Your Content Marketing with the Hero’s Journey

hero's journey content marketing brand story

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is the content marketing buzzword of the past few years. It’s everywhere from conferences to courses to books - to the point where some marketers are over. it. Over it! … Continue reading How to Improve Your Content Marketing with the Hero’s Journey

Writing Globally – Travel Industry Copywriting

Lifelong traveler here! I've lived on 4 different continents and I am about to call my 6th country home. Early on, I knew I was more than just a tourist. I wanted to be a part of the industry, but wasn't really sure where I fit in. Recently, I've combined my two main passions by … Continue reading Writing Globally – Travel Industry Copywriting

Writing for the American Dream – Real Estate Copywriting

Though I work with all kinds of small-to-medium businesses in industries as diverse as dentistry, finance, tech, music, events and more, lately I’ve found myself doing a LOT of real estate writing. Writing for the real estate industry is exciting, not only because there are so many different niches and sectors, but also because the … Continue reading Writing for the American Dream – Real Estate Copywriting

Why Your Brand Needs a Story

No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great brand. And the number one way to build a great brand is with great content. Top brands use content to tell an evolving story, while sprinkling in their knowledge … Continue reading Why Your Brand Needs a Story