Why Businesses Should Use Blogging to Boost Their SEO

[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact on growing your business – especially when it comes to SEO! If you don’t have a blog yet or don’t think that blogging is going to help your business, … Continue reading Why Businesses Should Use Blogging to Boost Their SEO

7 Tips to Uplevel Your Online Presence [2020]

Your website is the North Star of your brand's online presence—all other marketing efforts center around leading people to the website. We've all heard the "5-second rule". When someone lands on your company’s website, you have about 5 seconds (probably less) to capture their attention.  You need to tell them quickly and clearly what you … Continue reading 7 Tips to Uplevel Your Online Presence [2020]

Top 9 Content Marketing Tips for 2020

No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of a well-rounded marketing plan--but it doesn’t happen on its own.  It takes planning to provide value and variety to your audience in the form of great content. If you’re … Continue reading Top 9 Content Marketing Tips for 2020

How to Write Emotional Headlines Readers Will Love

Your new blog article may be a masterpiece, but without a good headline, your post is basically dead in the water. There is a lot of competition for your reader’s attention - so you need to grab readers and compel them to click. For copywriters and marketers, that makes writing great headlines a must-have skill. … Continue reading How to Write Emotional Headlines Readers Will Love

How to Improve Your Content Marketing with the Hero’s Journey

hero's journey content marketing brand story

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is the content marketing buzzword of the past few years. It’s everywhere from conferences to courses to books - to the point where some marketers are over. it. Over it! … Continue reading How to Improve Your Content Marketing with the Hero’s Journey

Writing Globally – Travel Industry Copywriting

Lifelong traveler here! I've lived on 4 different continents and I am about to call my 6th country home. Early on, I knew I was more than just a tourist. I wanted to be a part of the industry, but wasn't really sure where I fit in. Recently, I've combined my two main passions by … Continue reading Writing Globally – Travel Industry Copywriting