Nailing down your brand guidelines can feel like a beast, am I right?
If you’re here, you probably know you need a clear, consistent brand message. You want the same voice, style, and tone every time (no matter who wrote it). An easy way to help your team get what you stand for. And hey, no more random extra spaces or weird hyphens in your brand name!
You’re ready to build a stronger and more distinctive presence across all your marketing channels.
But then the overwhelm sets in. Developing a brand messaging strategy is tough. You’re not sure what kind of elements to use in the guide.
The process feels like a beast that could take weeks, so you push it so down your to-do list it eventually falls right off. Again.
It can be expensive to hire a copywriter to create a custom Brand Messaging Guide. And it would still take time to get on their schedule, give them time to research, etc.
BUT WHAT IF IT WAS EASY? WHAT IF YOU COULD TAME THE BEAST AND KNOCK THAT BABY OFF YOUR TO-DO LIST IN AN AFTERNOON?
After working with dozens of clients, from small businesses to international brands, and seeing just how few of them have actual brand guidelines, I knew something had to change.
99% of the time these folks know it’ll be a huge win for the brand…but they just can’t seem to get it done.
CUE: THE BRAND MESSAGING GUIDE TEMPLATE
This template makes the process so easy I bet you could sit down and get. it. done. In an afternoon.
Armed with your own brand knowledge, some of your best marketing materials, and my BRANDOLOGY framework, you can finally knock out your brand messaging strategy.
TRUST THE PROCESS. THE BRANDOLOGY FRAMEWORK BUILDS YOUR MESSAGING STRATEGY ON FOUR FOUNDATIONS:
✔ Brand DNA – Core elements of your brand identity like mission, vision, values, elevator pitch, etc.
✔ Brand Vibe – Your brand’s personality, voice, and tone. Your vibe, ya know?
✔ Brand Voice Map – How you “talk” online. Everything from brand buzzwords and hashtags to memes and emojis.
✔ Brand Nuts & Bolts – Slightly nit-picky, yet super important stuff like formatting, spellings, and punctuation.
The BRANDOLOGY framework sets you up for success, even if you don’t know where to start with your messaging. I’ve used this framework and these exact elements to create Brand Messaging Guides for dozens of clients, from small businesses to multi-national enterprises.
YOU’RE GETTING A CHEAT SHEET, MY FRIEND.
Define your brand voice and messaging strategy, without having to spend weeks stressing and slaving. And without hiring an expensive marketing agency.
You’ll have a polished document to share with writers, designers, media partners, and internal teams. Set them up for success and they’ll never get your voice wrong again.
What it includes:
- 20 commonly used brand guide elements across four brand foundations
- 30+ real-life brand messaging examples
- Instructions for how to use the guide
- Editable doc you can easily fill in
The Brandology Experience:
- A clear brand message
- A consistent brand voice
- A cheat sheet for any copy you need to create
Use what works for your brand and lose the rest!
You KNOW your brand presence is super important…and you want to come off as consistent and polished (not generic and sloppy). So stop putting it off and start now.
Ready to save a ton of time and beat the overwhelm? Get your hands on the BRANDOLOGY Brand Messaging Guide Template right now.
Copywriter, digital strategist, and brand messaging extraordinaire. With 10+ years of experience in digital marketing for brands like CamelBak, Stub Hub, Privy, Berkeley Haas School of Business, and the U.S. Chamber of Commerce, I’ve discovered my superpower: nailing your brand voice in ten seconds flat. A seasoned pro with a knack for detail and a talent for breaking down the complex. Plus, I’m pretty FUN to work with (or so I’ve heard). 😎