January 28, 2023
The words on your website? Brand voice. The types of memes you share? Brand voice. The way you respond to customer service requests? Brand voice. 404 […]
October 8, 2022
Can blog content really help your business organically rank on search engines? Absolutely. SEO (Search Engine Optimization) is a set of techniques to help your website […]
March 15, 2021
Your new blog article may be a masterpiece, but without a powerful headline, your post is basically dead in the water. There is a lot of […]
February 1, 2021
[Plus 5 BONUS RESOURCES to Improve Your Copywriting Skills and Gain Industry Knowledge] The digital marketing world is booming and everyone needs content in 2021. If […]
December 16, 2020
A lot of business owners think content marketing is easy. You write some stuff and then post it to your website, right? Heck no! Content marketing […]
December 11, 2020
[If you want to become a freelance writer, read this!] If I knew then what I know now! For every business owner who has screamed spoken […]
November 4, 2020
The 2020 rollercoaster has been a bumpy ride for almost everyone. To put it more bluntly, this year has sucked. But it hasn’t been all bad, […]
October 29, 2020
When it comes to building a strong brand, consistency is key. A Copy Style Guide helps you build consistency by creating a rulebook for things like […]
October 26, 2020
Should you even bother with hiring a copywriter? If you’re wondering whether a copywriter can really help you make a difference in your website messaging, the […]
July 10, 2020
A lot goes into creating a badass brand website. It has to look pretty, function without a hitch, and quickly hook your site visitors with a […]
May 28, 2020
Is it time to update your website? Whether you have a corporate website, professional portfolio or ecommerce store, you may be wondering how often you need […]
April 28, 2020
[Updated July 20, 2022] One of the most common questions I get from writers who are starting to build their copywriting business is “How do you […]
April 21, 2020
The web is full of bad websites, and I’m not just talking about the ones that look like they were created in 1998. Many websites look […]
April 15, 2020
For the approximately 4 million people in the USA who already worked from home at least half the time, before 2020, making money from the kitchen […]
March 23, 2020
“Life has many ways of testing a person’s will, either by having nothing happen at all or by having everything happen all at once.” – Paulo […]
February 17, 2020
[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact […]
February 12, 2020
As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
January 28, 2020
Your website is the North Star of your brand’s online presence—all other marketing efforts center around leading people to the website. We’ve all heard the “5-second […]
January 16, 2020
No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of […]
July 12, 2019
Content promotion is a key piece of your overall content marketing strategy. What’s the point of creating a great piece of content if you don’t take […]
November 26, 2018
[Updated Jan 17, 2020] You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is […]
September 17, 2018
Lifelong traveler here! I’ve lived on 4 different continents and I am about to call my 6th country home. Early on, I knew I was more […]
June 27, 2018
Though I work with all kinds of small-to-medium businesses in industries as diverse as dentistry, finance, tech, music, events and more, lately I’ve found myself doing […]
June 11, 2018
No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great […]
June 3, 2018
As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
April 24, 2018
Here’s why… First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various […]
January 8, 2018
In 2017 personalization in marketing automation got smarter and smarter. It was a big year for Facebook and LinkedIn groups, and it was the year Instagram […]
December 18, 2017
For many of us, the end of the year is a time to wind down, relax, and enjoy time with your loved ones. I am a […]
October 26, 2017
9 Useful Tips for an Awesome Instagram Feed By now, you know you need to be marketing on social media. Starting out on Instagram can be […]
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April 24, 2017
Our digital marketing landscape is always changing. In 2017, the business world has become increasingly digital. With developments in mobile apps, social media, email marketing, online ordering, […]