July 10, 2020
top DIY website copywriting errors business owners make

Top 3 DIY Website Copywriting Mistakes Business Owners Make

A lot goes into creating a badass brand website. It has to look pretty, function without a hitch, and quickly hook your site visitors with a […]
May 28, 2020

How Often Should You Update Your Business Website?

Is it time to update your website? Whether you have a corporate website, professional portfolio or ecommerce store, you may be wondering how often you need […]
April 28, 2020
mentor for freelance writers, how to start a copywriting business

How to Start a Successful Copywriting Business and Get Your First Client

One of the most common questions I get from writers who are starting to build their copywriting business is “How do you find clients?” More importantly, […]
April 21, 2020
7 thing every business website needs to be successful

7 Things Every Business Website Needs to Be Successful

The web is full of bad websites, and I’m not just talking about the ones that look like they were created in 1998. Many websites look […]
April 15, 2020
working from home guide remote work

Remote Work Tips: Communication, Tools, and Logistics for Success

For the approximately 4 million people in the USA who already worked from home at least half the time, before 2020, making money from the kitchen […]
March 23, 2020
marketing in times of crisis, how to adjust your content marketing coronavirus

Marketing In Times Of Crisis: How to Adjust Your Content Marketing to Best Serve Your Audience

“Life has many ways of testing a person’s will, either by having nothing happen at all or by having everything happen all at once.” – Paulo […]
February 17, 2020

Why Businesses Should Use Blogging to Boost Their SEO

[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact […]
February 12, 2020

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
January 28, 2020

7 Tips to Uplevel Your Online Presence [2020]

Your website is the North Star of your brand’s online presence—all other marketing efforts center around leading people to the website. We’ve all heard the “5-second […]
January 16, 2020

Top 9 Content Marketing Tips for 2020

No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of […]
July 15, 2019

How to Write Emotional Headlines Readers Will Love

Your new blog article may be a masterpiece, but without a good headline, your post is basically dead in the water. There is a lot of […]
July 12, 2019
content promotion guide 2019

Guide to Successful Content Promotion [2019 Update]

Content promotion is a key piece of your overall content marketing strategy. What’s the point of creating a great piece of content if you don’t take […]
November 26, 2018
hero's journey content marketing brand story

How to Improve Your Content Marketing with the Hero’s Journey

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is […]
September 17, 2018

Writing Globally – Travel Industry Copywriting

Lifelong traveler here! I’ve lived on 4 different continents and I am about to call my 6th country home. Early on, I knew I was more […]
June 27, 2018

Writing for the American Dream – Real Estate Copywriting

Though I work with all kinds of small-to-medium businesses in industries as diverse as dentistry, finance, tech, music, events and more, lately I’ve found myself doing […]
June 11, 2018

Why Your Brand Needs a Story

No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great […]
June 3, 2018

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
April 24, 2018

To Make the Sale, You Need to Stand Out

Here’s why… First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various […]
January 8, 2018
Ask the Experts Digital Marketing Trends 2018

Ask the Experts – Digital Marketing Trends for 2018

In 2017 personalization in marketing automation got smarter and smarter. It was a big year for Facebook and LinkedIn groups, and it was the year Instagram […]
December 18, 2017

6 Best Digital Marketing Strategies for Small Business

For many of us, the end of the year is a time to wind down, relax, and enjoy time with your loved ones. I am a […]
October 26, 2017
instagram product photography

How to Get the Most Out of Instagram for Business

9 Useful Tips for an Awesome Instagram Feed By now, you know you need to be marketing on social media. Starting out on Instagram can be […]
April 24, 2017
trends in digital customer care ebook 2017

Trends in Digital Customer Service 2017

Our digital marketing landscape is always changing. In 2017, the business world has become increasingly digital. With developments in mobile apps, social media, email marketing, online ordering, […]