February 28, 2024

Podcast Interview: Reprogramming with Lindsay Hyatt

In 2024, the podcast revolution rages on – and I am HERE FOR IT. I was honored to join Lindsay Hyatt (a super-talented entrepreneur and copywriter) […]
January 16, 2024

Content Marketing Plan 2024: How to Figure Out What to Write About

If you’re working on your content marketing plan for the year, I’ve got ideas for you! It can feel overwhelming to try and figure out what […]
January 28, 2023

Why Your Brand Voice Matters + 5 Example Questions to Help you Find Yours

The words on your website? Brand voice. The types of memes you share? Brand voice. The way you respond to customer service requests? Brand voice. 404 […]
October 8, 2022

12 Easy Tips to Optimize Your Blog Posts for SEO and Get Found on Google

Can blog content really help your business organically rank on search engines? Absolutely. SEO (Search Engine Optimization) is a set of techniques to help your website […]
March 15, 2021

How to Write Great Blog Headlines People Will Love

Your new blog article may be a masterpiece, but without a powerful headline, your post is basically dead in the water. There is a lot of […]
February 1, 2021

5 Books to Read If You Want to Become a Freelance Copywriter

[Plus 5 BONUS RESOURCES to Improve Your Copywriting Skills and Gain Industry Knowledge] The digital marketing world is booming and everyone needs content. That’s not going […]
December 16, 2020

How to Create a Successful Content Marketing Strategy

A lot of business owners think content marketing is easy. You write some stuff and then post it to your website, right? Heck no!  Content marketing […]
December 11, 2020

3 Golden Lessons from 5+ Years as a Freelance Writer

[If you want to become a freelance writer, read this!] If I knew then what I know now! For every business owner who has screamed spoken […]
November 4, 2020

3 Good Things in 2020 – In Life and in Business

The 2020 rollercoaster has been a bumpy ride for almost everyone. To put it more bluntly, this year has sucked. But it hasn’t been all bad, […]
October 29, 2020

Why and How to Create a Brand Messaging Guide

When it comes to building a strong brand, consistency is key. A Brand Messaging Guide (backed by a strong brand messaging framework) helps you build consistency […]
October 26, 2020

4 Benefits of Hiring a Copywriter

Should you even bother with hiring a copywriter? If you’re wondering whether a copywriter can really help you make a difference in your website messaging, the […]
July 10, 2020

Top 3 DIY Website Copywriting Mistakes Business Owners Make

A lot goes into creating a badass brand website. It has to look pretty, function without a hitch, and quickly hook your site visitors with a […]
May 28, 2020

How Often Should You Update Your Business Website?

Is it time to update your website? Whether you have a corporate website, professional portfolio or ecommerce store, you may be wondering how often you need […]
April 28, 2020

How to Start a Successful Copywriting Business and Get Your First Client

[Updated July 20, 2022] One of the most common questions I get from writers who are starting to build their copywriting business is “How do you […]
April 21, 2020

7 Things Every Business Website Needs to Be Successful

The web is full of bad websites, and I’m not just talking about the ones that look like they were created in 1998. Many websites look […]
April 15, 2020

Remote Work Tips: Communication, Tools, and Logistics for Success

For the approximately 4 million people in the USA who already worked from home at least half the time, before 2020, making money from the kitchen […]
March 23, 2020

Marketing In Times Of Crisis: How to Adjust Your Content Marketing to Best Serve Your Audience

“Life has many ways of testing a person’s will, either by having nothing happen at all or by having everything happen all at once.” – Paulo […]
February 17, 2020

Why Businesses Should Use Blogging to Boost Their SEO

[Guest post written by Julia Dent Bocchese] Many businesses think that blogging is just for food or fashion bloggers, but blogging can have a big impact […]
January 28, 2020

8 Simple Tips to Improve Your Online Presence

Your website is the North Star of your brand’s online presence—but digital marketing in 2023 goes waaaay beyond your website. Here are 8 tips to help […]
January 16, 2020

9 Best Content Marketing Tips for 2023 and Beyond

No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of […]
July 12, 2019

Guide to Successful Content Promotion [2019 Update]

Content promotion is a key piece of your overall content marketing strategy. What’s the point of creating a great piece of content if you don’t take […]
November 26, 2018

How to Improve Your Content Marketing with the Hero’s Journey

[Updated Jan 17, 2020]   You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is […]
September 17, 2018

Writing Globally – Travel Industry Copywriting

Lifelong traveler here! I’ve lived on 4 different continents and I am about to call my 6th country home. Early on, I knew I was more […]
June 27, 2018

Writing for the American Dream – Real Estate Copywriting

Though I work with all kinds of small-to-medium businesses in industries as diverse as dentistry, finance, tech, music, events and more, lately I’ve found myself doing […]
June 11, 2018

Why Your Brand Needs a Story

No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great […]
June 3, 2018

Why You Need to Hire a Content Writer

As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other […]
April 24, 2018

To Make the Sale, You Need to Stand Out

Here’s why… First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various […]
December 18, 2017

6 Best Digital Marketing Strategies for Small Business

For many of us, the end of the year is a time to wind down, relax, and enjoy time with your loved ones. I am a […]