No matter what time of year it is, you’re probably planning, creating, or sharing some content for your business. Content marketing is a core piece of a well-rounded marketing plan--but it doesn’t happen on its own. It takes planning to provide value and variety to your audience in the form of great content. If you’re … Continue reading Top 9 Content Marketing Tips for 2020
Your new blog article may be a masterpiece, but without a good headline, your post is basically dead in the water. There is a lot of competition for your reader’s attention - so you need to grab readers and compel them to click. For copywriters and marketers, that makes writing great headlines a must-have skill. … Continue reading How to Write Emotional Headlines Readers Will Love
Content promotion is a key piece of your overall content marketing strategy. What’s the point of creating a great piece of content if you don’t take the time to promote it? With eleventy-billion things on the internet (and counting), it takes a bit of flag-waving in order to draw attention to your new piece of … Continue reading Guide to Successful Content Promotion [2019 Update]
In today’s marketing world, your website is the North Star of your marketing strategy. All other efforts should orbit around and lead people back to your site. When someone does land on your company’s website, you have about 5 seconds to capture their attention. In this time, you need to clearly communicate what you do, … Continue reading 8 Things That Will Instantly Make Your Website Better
[Updated Jan 17, 2020] You’ve probably heard it before: Good marketing is about storytelling. A good story sells products. Your brand needs a story. “Storytelling” is the content marketing buzzword of the past few years. It’s everywhere from conferences to courses to books - to the point where some marketers are over. it. Over it! … Continue reading How to Improve Your Content Marketing with the Hero’s Journey
Lifelong traveler here! I've lived on 4 different continents and I am about to call my 6th country home. Early on, I knew I was more than just a tourist. I wanted to be a part of the industry, but wasn't really sure where I fit in. Recently, I've combined my two main passions by … Continue reading Writing Globally – Travel Industry Copywriting
Though I work with all kinds of small-to-medium businesses in industries as diverse as dentistry, finance, tech, music, events and more, lately I’ve found myself doing a LOT of real estate writing. Writing for the real estate industry is exciting, not only because there are so many different niches and sectors, but also because the … Continue reading Writing for the American Dream – Real Estate Copywriting
No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great brand. And the number one way to build a great brand is with great content. Top brands use content to tell an evolving story, while sprinkling in their knowledge … Continue reading Why Your Brand Needs a Story
As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other content marketing can draw traffic to your website, you heard right! But that’s not the only reason blogging is awesome for your business. Content marketing in the form of … Continue reading Why You Need to Hire a Content Writer
Here's why... First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various locations around Europe. It’s pretty awesome! The other day I was at the morning fish market in Hamburg, Germany (eating fish sandwiches at 7am is an experience I highly … Continue reading To Make the Sale, You Need to Stand Out
