May 31, 2024

How to Create Brand Messaging Guidelines (My Exact Process)

If you’re here, you’re probably interested in learning more about what goes into building Brand Messaging Guidelines. Good on you—you’re ahead of the game. Hopefully, this […]
February 28, 2024

Reprogramming My Life, My Business, And My Definition Of Success

In 2024, the podcast revolution rages on – and I am HERE FOR IT. I was honored to join Lindsay Hyatt (a super-talented entrepreneur and copywriter) […]
January 16, 2024

Content Marketing Plan 2024: How to Figure Out What to Write About

If you’re working on your content marketing plan for the year, I’ve got ideas for you! It can feel overwhelming to try and figure out what […]
January 28, 2023

Why Your Brand Voice Matters + 5 Example Questions to Help you Find Yours

The words on your website? Brand voice. The types of memes you share? Brand voice. The way you respond to customer service requests? Brand voice. 404 […]
October 8, 2022

12 Easy Tips to Optimize Your Blog Posts for SEO and Get Found on Google

Can blog content really help your business organically rank on search engines? Absolutely. SEO (Search Engine Optimization) is a set of techniques to help your website […]
March 15, 2021

How to Write Great Blog Headlines People Will Love

Your new blog article may be a masterpiece, but without a powerful headline, your post is basically dead in the water. There is a lot of […]
February 1, 2021

5 Books to Read If You Want to Become a Freelance Copywriter

[Plus 5 BONUS RESOURCES to Improve Your Copywriting Skills and Gain Industry Knowledge] The digital marketing world is booming and everyone needs content. That’s not going […]
December 16, 2020

How to Create a Successful Content Marketing Strategy

A lot of business owners think content marketing is easy. You write some stuff and then post it to your website, right? Heck no!  Content marketing […]
December 11, 2020

3 Golden Lessons from 5+ Years as a Freelance Writer

[If you want to become a freelance writer, read this!] If I knew then what I know now! For every business owner who has screamed spoken […]