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Why Your Brand Needs a Story

No matter what you do, your job is to tell your story. — Gary Vaynerchuk A major aspect of growing any business is developing a great brand. And the number one way to build a great brand is with great content. Top brands use content to tell an evolving story, while sprinkling in their knowledge … Continue reading Why Your Brand Needs a Story

To Make the Sale, You Need to Stand Out

Here's why... First of all, you may or may not know that I am a digital nomad since January 2017 and am currently working from various locations around Europe. It’s pretty awesome! The other day I was at the morning fish market in Hamburg, Germany (eating fish sandwiches at 7am is an experience I highly … Continue reading To Make the Sale, You Need to Stand Out

Ask the Experts – Digital Marketing Trends for 2018

Ask the Experts Digital Marketing Trends 2018

In 2017 personalization in marketing automation got smarter and smarter. It was a big year for Facebook and LinkedIn groups, and it was the year Instagram Stories exploded. With the shift to 2018 comes changes in digital marketing, whether we're ready or not. New digital marketing strategies are entering the marketplace every day, as technologies emerge … Continue reading Ask the Experts – Digital Marketing Trends for 2018

6 Best Digital Marketing Strategies for Small Business

For many of us, the end of the year is a time to wind down, relax, and enjoy time with your loved ones. I am a big fan of this practice of mindfulness and being in the moment! For many small businesses, however, the year's end is an important time to look back at successes … Continue reading 6 Best Digital Marketing Strategies for Small Business

How to Get the Most Out of Instagram for Business

instagram product photography

9 Useful Tips for an Awesome Instagram Feed By now, you know you need to be marketing on social media. Starting out on Instagram can be overwhelming, from knowing what to post, when to post, how to use all the features, and what the heck is a hashtag!? Why Instagram? The simple answer – it’s … Continue reading How to Get the Most Out of Instagram for Business

Trends in Digital Customer Service 2017

trends in digital customer care ebook 2017

Our digital marketing landscape is always changing. In 2017, the business world has become increasingly digital. With developments in mobile apps, social media, email marketing, online ordering, and selling directly from your Instagram page, the lines between storefront and e-commerce shop are becoming increasingly blurred. For some, keeping up with the constant evolution of online marketing is … Continue reading Trends in Digital Customer Service 2017