As a business owner, you’re looking for ways to improve visibility and remain at top-of-mind with your customers. If you’ve heard that a blog or other content marketing can draw traffic to your website, you heard right! But that’s not the only reason blogging is awesome for your business.
Content marketing in the form of a blog builds trust with your customers, educates them, and gives the Google bots fresh new content to index (and the bots loooove fresh new content). It also humanizes your brand and catches readers who are in the research phase – aka lead generation.
If your business blog is painfully neglected or worse – you have no blog at all – it’s time to consider content writing services.
Here are some of the top reasons you need to hire a content writer:
If you’re like many business owners, you have a piece of content that you started writing a few months ago and then never finished. Or, you have an idea for a blog, but you just haven’t had the time to sit down and write it.
If you know you need to create meaningful content for your site’s blog, but you’re too busy running your business, then it’s time to consider hiring a content writer.
A skilled content writer can save you boatloads of time, and time is money. A good content writer will keep your editorial calendar on track while you keep your business on track. It’s what we do!
Some business owners have plenty of ideas and no time. Others have no time, and no ideas. If you know you need to write web articles to draw traffic to your site but don’t know what to write about, you need an experienced blogger.
As a web copywriter with years experience in agency, client, and brand settings, I know how to get into the mind of your ideal client. All I need is a kernel of an idea, maybe a few bullet points, and off I go! I’ll whip up a sparkly new lead-generation tool (blog, email, landing page, lead magnet, etc.) in no time.
A good copywriter does more than just fill pages on your website. The right content writer can fine-tune your message and create a clear mission across your social media, website, emails and ads.
More important than what you do is why and how you do it.
Your brand story is perhaps the most important piece of your marketing strategy. The why and how are what makes up your brand story. Your brand story is what makes your ideal customer trust you, like you, and ultimately buy from you.
If you have a hard time telling people quickly and simply what you do, you might need the help of a brand copywriter. If you tell people what you do and they look at you confused or say “So is that kinda like X?” it means you need to simplify your message.
As a copywriter and content strategist, I’ll help you find and tell your brand’s unique story.
I can’t tell you how many times I’ve read a business’ blog or website and thought to myself “What the heck are they talking about”? Especially in industries like marketing, real estate, finance and tech, it’s easy to fall back on industry jargon. But this is a mistake.
Good content should be easy to understand. When you work in your business everyday, you’re so in tune with the topic that of course it makes perfect sense to you! But it doesn’t make sense to your customer. A content writer can spot industry jargon, or “cop speak” from a mile away and brings the fresh perspective that your business probably needs.
My superpower is turning complex subjects into plain English. I’ll help you create clear, concise content that people actually want to read. Browse my copywriting samples.
A good writer who is also a content strategist is basically a unicorn. They know how to write specifically for the web, how to keep fickle web readers on your web page, and how to make them click that button! They’ve studied the type of language that makes people click, which colors, and which placement on the page. They probably know a thing or two about SEO.
As a writer and content strategist, I take your business knowledge and turn it into snappy, effective copy. In other words, something magical.
Writing content for the web is nothing like writing short stories, college essays, writing for magazines or any other kind of writing. It’s a special skill, and we content writers pride ourselves on nailing it, every time.
Looking for more content strategy guidance? Read my content marketing strategy manifesto: How to Create a Successful Content Marketing Strategy.